Kobe Bryant's Los Angeles Lakers debut jersey fetched a record $7 million at a Sotheby's auction, marking a new high for ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

The Los Angeles Lakers are one of the most storied franchises in the NBA. Many basketball legends have donned the purple and ...

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

The NBA released the list of individual players with the top-selling jerseys during the 2024-25 season, and Los Angeles ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Luka Dončić's trade from Dallas and arrival in Los Angeles changed the NBA landscape in more ways ... standings and sending Luka's No. 77 purple and gold jersey into the history books.

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...