Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: Report segmentation by ad_network_type for Demand Gen campaigns is now more ...

Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

Companies that rely on traditional keyword-based search ads could experience revenue declines due to the growing popularity ...

Alternative cancer clinics spent over an US$15 million on Google ad spaces, generating millions of website visits from people ...

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to ...

AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both ...

As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat ...