Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new interface, an unfamiliar data model, and frequent changes, it is easy to lose confidence in what your ...

KRAFTON India today announced a series of strategic collaborations with leading global technology and analytics platforms to ...

Amazon (AMZN) has reportedly withdrawn itself from spending on Google Shopping (GOOG) (GOOGL) advertisements, according to a ...

It's easier to read Google's AI Overviews than click a link in the search results, but you're doing yourself a disservice ...

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Businesses have always relied on data, but they never were able to get full value out of them when they were siloed by ...

The search giant predicted a further capital spending boost next year and cited massive demand for its cloud computing ...

The trial in a class action against Meta Platforms Inc. and Flo Health, a menstrual period and pregnancy tracking app, is underway in San Francisco—and the amount of damages at stake, said an expert, ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Despite the selloff, indicators suggest growing investor interest, including a 3.2% increase in whale wallet holdings and a 2 ...

Amazon, IBM, and Microsoft offer training. Google’s designing the system—replacing college, redefining hiring, and owning the ...