Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build ...

“When [Google] released Google Analytics, [it] was obvious to me that a certain percent of the world would want the same technology, but decentralized, where it’s not provided by a centralized ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.

Google Analytics 4, the system that will eventually replace both Google’s Universal Analytics (UA) and UA360, is designed to help businesses collect customer data across both web and mobile apps.

Events vs. Pageviews in Analytics. Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google ...

Google says that Google Analytics will soon publish a UI update so things will likely change, presumably for the better. Google remains mum on any details so we'll need to wait for the update to see.

Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.