Peppa Pig's mother first broke the news of her pregnancy in late February, sharing the "joyous baby news" in a podcast interview with Kylie Kelce, host of "Not Gonna Lie," on Feb. 27. Peppa and her ...

The “Monopoly” series is separate from the feature film from Lionsgate and Margot Robbie’s LuckyChap, the company that powered Hasbro’s Barbie doll into a $1.4 billion box office juggernaut.

One may question why Mattel would introduce a Ken doll whom the youngest demographic ... Competitor toy company Hasbro has also reported a massive teen and adult customer base, with about 60% ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

AI action figures are all the rage on social media right now. So what's behind the trend and how you create your own?

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning ...

Stefanie Eskander in her Hasbro office in 1988 ... 1989 and she had just started a job at Tonka working on a Cupcake Doll line when she was called in to take on a new kind of doll: WWF wrestling ...