Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

Luxury paint brand COAT has released 19 new shades, all designed to work harmoniously with the UK's blue-grey natural light ...

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Fertilize Dear Dolores® hydrangea annually in spring using a specialty fertilizer designed to promote healthy growth and ...

E Ink demonstrated a new flavor of its Kaleido color electronic paper technology at ISE 2025 back in February, which is ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...