Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

Barbie fans, prepare to channel your inner warrior princess—because the iconic American doll is stepping into the legendary boots of She-Ra in a bold new release. In a dazzling tribute to both ...

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

This curated collection highlights a range of dolls from trusted brands such as Mattel, MerryMakers, Miniland, and more.