Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

Amazon's Prime Day is usually the talk of the town for online shoppers, but this year, something unexpected happened. While ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

By truly understanding and listening to customers, brands can transform periods of volatility into opportunities for deeper loyalty and lasting success.

By J. N. Halm When you tell people about it, they sometimes tend to be sceptical. How can one equate the labour a manual ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Oklahoma's education ranking is frequently used to critique the state's system and policies, but who creates them, and what's ...

This month, during Amazon’s Prime Day—the annual shopping bonanza that offers exclusive discounts to subscribers of the ...

Philips India CMO Pooja Baid explains how AI is transforming product experiences, personalization, and marketing at scale ...

The number of online cinema users in the first half of the year jumped by 44%, to 52 million people, Izvestia learned. The ...

The second session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the Marketing ...