Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

To unlock grocery data's full potential, financial institutions must prioritize ethical considerations alongside business ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new landscape.

Aditya Birla Group's Indriya launches its first jewelry store in Lucknow, UP, aiming to cater to the diverse customer base.

Aditya Birla Group jewellery brand Indriya has launched its first store in Uttar Pradesh at Lucknow and plans to roll out stores in all other cities like Kanpur and Noida. Stating that Uttar Pradesh ...

“A recession is much worse than a bear market,” says Mitchell Goldberg, president of ClientFirst Strategy. “It’s one thing to see the value of your stocks go down — a stock account going down might be ...

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

Initiative will ensure that vital information reaches people in a simple, direct, and effective manner,' says central bank ...

“Wellness is a constantly shifting paradigm of practices that work together to make the individual feel empowered,” said ...

In addition to tariff concerns, the pressure of rising debt, extreme weather, and natural disasters are disrupting normal ...