A new guide from Mahrek Saheb aims to help media planners bolster their strategies “by putting the consumer mindset back in ...

New research from Adelaide Business School at the University of Adelaide provides a framework for understanding the growing ...

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The autonomous nature and adaptability of artificial intelligence (AI)-powered pricing algorithms make them attractive for optimizing pricing ...

Given our findings on the importance of the frequency of price changes ... Going forward, Bank staff will continue to use microdata on consumer prices to track corporate price-setting behaviour and to ...

The lessons from the hospitality industry during economic uncertainty can offer valuable insights for businesses across all ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of simply knowing ‘what the market is doing’. Today, consumer insights is ...

Consumer-switching behavior is an ever-present danger for ... just 4 percent of those surveyed said customer service wasn't important to their choice of brand. It was very important to 58 percent ...

Bloomreach released a new consumer research report, How AI Is Teaching Us To Shop Like Humans Again, which examines AI’s ...

Drapers meets Heidi Benko, vice-president of product management and strategy at supply chain network Infor, to discuss how ...

A McKinsey survey shows packaging recyclability is top of mind for sustainability-backing Americans, although convenience and ...

Over 90% of tested produce contains pesticide residues. Discover the 2025 Dirty Dozen list and learn how to reduce pesticide ...