Chatbots—those little text bubbles that pop up in the corner of so many consumer sites—have long been a fixture in the ...

Reshaping food systems to be responsive to consumer preferences, agriculture could increase human health, profits and sustainability.

Staying ahead of the game with new tech will no longer be by choice in 2025, but essential for continued profit and market position for busi ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

As price sensitivity and private label adoption surge globally, consumers abandon brand loyalty in favor of value, quality ...

Deepinder Goyal is diversifying business to get as much share of consumer wallets as possible - Issue Date: Mar 30, 2025 ...

An inflation gauge closely watched by the Federal Reserve remained high last month even before the impact of most tariffs has ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content ...

Americans are increasingly anxious about their financial prospects, with a closely watched gauge of consumer confidence ...

The subtle art of sound is more than just music to your ears; it is a powerful tool that shapes perceptions and sways decisions. In a world driven by digital interaction, understanding how sound ...

This highlights the growing importance of financial-based rewards—such as the ability to Pay with Points (PwP)—in driving consumer retention ... driver of switching behavior from one brand ...