Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like ...

Tariffs – and uncertainty surrounding them and how prices will be affected – could spell the end of the "resilient consumer," ...

The landmark ruling against Google’s digital ad network was delivered in an antitrust lawsuit filed by the US Justice ...

How's the American consumer doing? Recent comments from companies and their executives offers clues, with some citing healthy ...

New data shows that the percentage of Gen Z consumers who say they would pay more for environmentally friendly products has ...

Broad market trends are no longer reliable for businesses seeking guidance in their strategies. Understanding hyperlocal data—granular insights into consumer habits, preferences, and purchasing ...