Consumer spending plays a large role in the business cycle. But here's why you need to pay closer attention to durable goods ...

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

Ken Braun is the Founder of Lounge Lizard Worldwide Inc.

Amazon's Prime Day is usually the talk of the town for online shoppers, but this year, something unexpected happened. While ...

By truly understanding and listening to customers, brands can transform periods of volatility into opportunities for deeper loyalty and lasting success.