Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color?

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

Seemingly an intense, saturated teal, the brand new color has been dubbed ‘olo’ by scientists. Only five people (four male ...

Researchers from Max Born Institute have demonstrated a successful way to control and manipulate nanoscale magnetic bits—the ...

A coastal wellness company recently expanded into Nashville for the first time, offering a suite of luxurious treatments to health-conscious clients.

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

Each participant had three cone cells “S,” “L” and “M,” which are sensitive to wavelengths of blue, red and green. Using a laser to stimulate M cone cells, which are sensitive to wavelengths of green, ...