The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with consumers and shift its fortunes.

Time is running out for JCPenney shoppers as multiple stores are set to close in a matter of weeks.Seven stores in as many ...

JCPenney previously announced eight locations were set to close, but one store will now stay open at least through August.

Closing dates are approaching for seven JCPenney stores that were put on the chopping block earlier this year, while an ...

JCPenney’s fledgling parent company, Catalyst Brands, is undergoing the second round of layoffs of its corporate employees as part of an ongoing review of the newly formed business. Catalyst ...

The parent of JCPenney is making deeper cuts with employees. Plano’s Catalyst Brands is reducing its corporate staff by about 9%, the company said. That comes on top of the announcement in ...

Marisa Thalberg, who joined JCPenney in October as consulting CMO before becoming chief customer and marketing officer at newly formed parent company Catalyst Brands in January, describes these ...

A Catalyst Brands spokesperson told USA TODAY on Wednesday that the umbrella company is "optimizing" its structure, resulting in the cut of about 9% of its corporate roles. Here's which JCPenney ...

JCPenney at Charleston Town Center in Charleston, West Virginia. The company previously said the closures were “unrelated to” the brand’s recent merger with the SPARC Group, which formed ...

In January, JCPenney announced it had partnered with Forever 21 to create a new company called Catalyst Brands. The merger also includes Brooks Brothers, Aéropostale, Lucky Brand, Nautica and ...