The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with consumers and shift its fortunes.

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

The parent of JCPenney is making deeper cuts with employees. Plano’s Catalyst Brands is reducing its corporate staff by about 9%, the company said.

JCPenney previously announced eight locations were set to close, but one store will now stay open at least through August.

Marisa Thalberg, who joined JCPenney in October as consulting CMO before becoming chief customer and marketing officer at newly formed parent company Catalyst Brands in January, describes these ...

Closing dates are approaching for seven JCPenney stores that were put on the chopping block earlier this year, while an ...

Another round of layoffs is coming to Catalyst Brands LLC, the parent company of JCPenney. Catalyst Brands was formed 2025 after the merger of JCPenney and the once-bankrupt Spark Group.

The parent company of fashion retailer Forever 21 has merged with JCPenney to form Catalyst Brands, according to USA TODAY. Sparc Group, which owns Aéropostale, Brooks Brothers, Eddie Bauer ...