Catalyst Brands recently launched as a joint venture including popular retailers such as Aéropostale, Brooks Brothers, Eddie ...

Here's what you need to know today: The founder of the branding consulting firm that worked with JCPenney on its failed logo redesign says ... Mike Hopkins as its new CEO. AKQA has promoted ...

and QR codes that reveal the clothing is in fact from JCPenney, or in the words of the new brand position, “Yes, JCPenney.” The “Anonymous Ads” concept, which was created in partnership ...