Most notably, the Jaguar rebrand scraps its recognizable “growler” logo, which displayed a snarling jaguar’s face in the center of a roundel, topped by the brand name in an all-caps font.

It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the ...

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Can these upgrades make the Ferrari F40 harder to crash? Amid the recent uproar around the F40, a Swiss firm has come up with a set of updates for Enzo’s final Ferrari ...

Of course, Jaguar itself has drawn inspiration from ... rendered a sumptuously retro re-imagination of the form with the Growler E. That design was slated to go into limited production by a ...