Most notably, the Jaguar rebrand scraps its recognizable “growler” logo, which displayed a snarling jaguar’s face in the ...

It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the ...

'Jaguar’s rebrand isn’t the problem, its new cars will be' Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...