Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Most notably, the Jaguar rebrand scraps its recognizable “growler” logo, which displayed a snarling jaguar’s face in the center of a roundel, topped by the brand name in an all-caps font.

Big changes by brands often cause a stir. Recently, Jaguar faced a backlash for a 'woke' rebrand. The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and ...

Design experts and die-hard Jaguar fans wasted no time in pouncing. “Cultural vandalism,” they roared, branding the rebrand “the most destructive marketing move ever”. One thing’s for sure: ditching ...

Your browser does not support the audio element. It’s been a month since Jaguar’s bold attempt to reinvent itself as a purveyor of “modern luxury” under the ...

The I-type represents a fresh start for Jaguar, which is discontinuing its entire lineup and replacing it with an arsenal of high-end luxury EVs. Stylistically, the I-type will draw upon the ...

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...

Australian F-35s In December, the Australian... The wreckage of the United States Navy EA-18 Growler that crashed near Mount Rainier in Washington was discovered last week, but on Sunday the sea ...

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