The I-type represents a fresh start for Jaguar, which is discontinuing its entire lineup and replacing it with an arsenal of high-end luxury EVs. Stylistically, the I-type will draw upon the ...

Your browser does not support the audio element. It’s been a month since Jaguar’s bold attempt to reinvent itself as a purveyor of “modern luxury” under the ...

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...

Design experts and die-hard Jaguar fans wasted no time in pouncing. “Cultural vandalism,” they roared, branding the rebrand “the most destructive marketing move ever”. One thing’s for sure: ditching ...

Jaguar car sales have plummeted by more than a quarter as Reform UK leader Nigel Farage mocked the British manufacturer over the data being released after the car company launched its “woke” rebrand.