Most notably, the Jaguar rebrand scraps its recognizable “growler” logo, which displayed a snarling jaguar’s face in the ...

It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the ...

'Jaguar’s rebrand isn’t the problem, its new cars will be' Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing ...