Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

instead of, “Where can I buy it?” Consider last November’s ultra avant-garde Jaguar ad. Instead of asking, “Where’s the beef?

During its fourth-quarter earnings call on Thursday, Intel disclosed that Falcon Shores was being scrapped as a commercial ...

As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

The XJ220 was big, fast and criticised. Over 30 years on, does that criticism stack up?

instead of, “Where can I buy it?” Consider last November’s ultra avant-garde Jaguar ad. Instead of asking, “Where’s the beef?” we were left wondering, “Where’s the car?” ...

The robotaxi industry leader heads across the Pacific into an uncertain regulatory landscape, even as it continues its march ...

The car's theft was widely reported on social media and in car publications, which generated several leads as to where it ...