A surge of recent online videos have encouraged tariff-wary Americans to buy shoes, luxury handbags or even manufactured ...

A surge of recent online videos have encouraged tariff-wary Americans to buy shoes, luxury handbags ... buying this way. Store brands like those from Costco’s Kirkland, Bloomingdale’s and ...

Shopping at Costco already feels like a smart money move, but switching to Kirkland Signature products can stretch your ...

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.

Costco’s biggest appeal is its competitively-priced, private label brand Kirkland Signature. These items are not only high ...

Three decades ago Costco created Kirkland Signature, the store brand it now uses to sell everything from paper towels to fresh sushi. At the time it was counterintuitive. Successful retailers ...