Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a ...

The Entertainer is to start selling Lego sets online and across its stores after renewing its partnership with the toy ...

The UK’s largest independent toy retailer, The Entertainer, has announced a renewed partnership with the LEGO Group, giving ...

After a blockbuster March, Lego is once again having a bit of a quiet season coming into April… but a small number of ...

Amazon is offering discounts on a trio of Lego Mario Kart playsets, including Yoshi's Bike, Toad's Garage, and Baby Mario vs.

The set is already available for Lego Insiders, but will be available to non-members starting April 4 ...

As Dress to Impress steps out into the plasticky real world with a line of dolls, it feels like the game continuing to innovate. I don't quite understand the chaos of Roblox. It just feels like a ...

Fans can have birthday parties there or other LEGO themed events. “I’m very excited to bring the Bricks & Minifigs experience ...

From the Shire of the Lord of the Rings to the Beast's Castle in Beauty and the Beast, these are the coolest new LEGO sets ...

The popular Lego brick style known today was introduced in 1958 [1] and has been sparking the imaginations of kids and adults ...

It was a busy one last month so, as is tradition, the new Lego sets for April 2025 are few in number. But oh my, are they ...

Celebrate Bilbo Baggins’ eleventy-first birthday and start Frodo on his journey to Mordor with this new Shire LEGO set.