Oh, how stupid were we? Thinking that the “NBA” was going to stick to its own script. Knowing going in that no other ...

Akron native and NBA superstar LeBron James has been named the first-ever Barbie Kenbassador ... On the left sleeve, there's ...

Four-time NBA champion LeBron James made history outside of the basketball court by being the first NBA player with a doll.

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

With the arrival of LeBron James and Deion Sanders' Nike LeBron 21 "Prime '93" sneakers just around the corner, another ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

"He is proudly representing his non-profit — the LeBron James Family Foundation — with a crisp 'We Are Family' t-shirt, logo on his hat ... included in the NBA's statement.

LeBron James continues to add his name to the NBA record book. The 40-year-old grabbed yet another milestone in the game on ...