Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On the Monday, the league announced that Los Angeles Lakers guard Luka ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Luka Doncic transformed the Los Angeles Lakers from a solid playoff team into a legitimate title contender and the team ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

NBA regular season draws to a close, the focus for teams and many fans shifts to NBA free agency. This summer’s class of top ...

Jim Owczarski of the Milwaukee Journal Sentinel shared the following: ...