“The category has the potential to become as large as energy drinks if brands focus on aggressive pricing,” says Samit Sinha, founder and managing partner, Alchemist Brand Consulting.

The temperature of the air in the lightning channel may reach as high as 50,000 degrees Fahrenheit, 5 times hotter than the surface of the sun! Immediately after the flash, the air cools and ...

Team Fanny and Team Elin takes on the 24-hour long endurance competition where two teams try to outrun each other on a treadmill. Who takes the win? Can they beat Brazil's record of 270 km from 2024?

Better-for-you energy drinks are shaking up the category: and come with an opportunity to broaden the market away from the typical, masculine image to one that appeals to women. Tapping into the ...

Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending, and office coffee sectors.

So, in general, it's very difficult to get electricity to flow through air. This flash of nocturnal lightning was captured from central Alberta on July 1, 2023 (Jeff Adams/UGC) DON'T MISS ...

which are then combined into a full 3D map of each lightning flash. According to Los Alamos, BIMAP-3D "provides an unprecedented capability in high-resolution, 3D lightning source mapping and source ...

Starting this month, customers can find two new and delicious ready-to-drink (RTD) beverages rolling out now at grocery and convenience stores: RTD Starbucks Iced Energy and RTD Starbucks Frappuccino ...

New Delhi: Saint Patrick's College, a school in Wellington has issued a notice on its official website, informing parents of a ban on energy drinks from the following term, because of its high sugar ...

The voltage might seem like a lot (and it definitely is), unless you compare it to a typical lightning flash, which is about ... it can cause a massive surge in energy. The energy from a lightning ...

Her latest is with the energy drink company, Accelerator Active Energy, where she created her own signature flavor of beverage. The 22-year-old New Jersey native announced the collaboration on her ...

NEW ORLEANS (WVUE) - LSU gymnast and social media darling Olivia “Livvy” Dunne has launched a new cotton candy-flavored energy drink in partnership with Accelerator Active Energy. The flavor ...