Over the years, the professional networking site LinkedIn has managed to carve a niche for itself in the business-to-business segment. This popular marketing tool is also the most expensive ...

Video allows you to evoke emotion, transport viewers, teach something or share some incredible piece of insight when words and images alone aren't enough," LinkedIn wrote in the announcement email.

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.

The MRC’s accreditation is a voluntary process, which crosschecks measurement and reporting systems to ensure that they adhere to industry standards across several key areas rel ...