service or brand. The campaign events offer six key lessons for managing a rebranding image that speaks to new customers while addressing the interest of current customers. More on that below.

MG is set to launch its first all-electric two-door convertible, the Cyberster, in India. We briefly explore it, along with ...

Other brands have also ended advertising contracts ... When asked in a client service chat on Monday, luxury fashion group Prada said it mutually decided to end its collaboration with Kim.

We want to make sure that we are the brand ... costs. Luxury lounges such as Delta One are popping up at airports around the world, including at LAX, which is attempting to rebuild its image ...

The pace of ChatGPT’s development feels unstoppable but strategy and creative experts think its reputational damage could ...

Reformation offers a top-notch alteration service ... brand offers a timelessness that works so well on anyone on the hunt for fabulous clothing for women over 50,” says Means. “There’s a real fear of ...

South Korean YouTube channel Garosero Research Institute, also known as Hoverlab, has released an image ... brands have cut ties with Kim Soo-hyun, best known for his roles in Korean dramas such as It ...

In 2025, the luxury market faces headwinds unlike any seen since the Great Recession or Covid due to the threat of tariffs to ...

The s&p Global Luxury index has dropped by more than 20% over the past year, but Hermès shares have lost just 4%. What can ...

In the evolving world of fine jewelry, luxury is no longer synonymous with exclusivity and environmental compromise. Today’s ...

Trying to boost sales in what could be a more downbeat economy poses a creative dilemma for luxury brands.

As the value of luxury rises, so too does its threat from crime. Vogue Business and GXO unpack the logistics measures the ...