The increase is not surprising since X has fallen out of favor in the last year or so, and Threads is picking up the slack.

The Threads logo both extends and jolts the ultrasmooth logo trend, said Fons Mans, a designer and the founder of 10X Designers. “It has a freehand feel to it,” he said.

On July 5, 2023, Facebook and Instagram's parent company, Meta, rolled out a new, Twitter-like platform for text- and image-based conversations called Threads. The new app's abstract logo design ...