Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Eco-ratings platform Good on You says several star-backed labels, from Fenty Beauty to Skims, are lagging on best practices ...

Webby Awards have been announced, with Variety's Actors on Actors pickup up a win in the annual recognition of the best of ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Loftie, a maker of alarm clocks and lamps, informed customers via email that a new launch is delayed owing to the increased ...

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...