Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Eco-ratings platform Good on You says several star-backed labels, from Fenty Beauty to Skims, are lagging on best practices ...

Webby Awards have been announced, with Variety's Actors on Actors pickup up a win in the annual recognition of the best of ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Loftie, a maker of alarm clocks and lamps, informed customers via email that a new launch is delayed owing to the increased ...

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Her appointment comes as the brand continues to grow and expand across events, video, branded content and international ...

The most stolen cars in the West Midlands in 2024 have been revealed, and it's clear that thieves are targeting specific brands, reports Birmingham Live. West Midlands Police and Crime ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...