Magnum’s leadership was being threatened by private label brands copying its ice creams. With the cost-of-living crisis, these brands had become more attractive, impacting business. In Q2 2023 in the ...

This is the story of Magnum's biggest ever global product launch for the first ever golden ice-cream on a stick: 'Magnum Gold?!'. Based around one integrated idea: 'The Heist', the campaign aligned ...

Magnum’s global brand director Tugce Aksoy You’ve had a diverse career across journalism, pharma and personal care, and spent the last decade in Unilever’s ice cream division, including ...

Magnum is a pretty iconic ice cream ... Korean company Binggrae first introduced this fruity ice cream stick in 1992. While it’s called Melona because of the original melon flavour, it now ...

New Delhi: The Netherlands-headquartered Magnum Ice Cream Company, Unilever Plc’s recently demerged ice cream business, is set to open its first global operations centre in Pune, with an ...