The Coca-Cola Company KO leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...

In recent years, content knowledge graphs, in particular, have become increasingly popular within the marketing industry due to the rise of semantic SEO and AI-driven search experiences.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know. The Fast ...

Search Engine Land » PPC » Why marketing mix modeling is crucial in 2025 and beyond Share In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing ...

Alembic is the first to eliminate the guesswork in calculating marketing ROI using composite AI, a graph neural network ... an enterprise’s marketing mix, including generating a complete ROI ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

Search Engine Land » PPC » Exploring Meridian, Google’s new open-source marketing mix model Share Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly ...