IVE does not provide true value exposure due to its growth-heavy holdings. Explore alternatives like VTV for better value ...

Specialty food company The Marzetti Company (NASDAQ:MZTI) in Q2 CY2025, with sales up 5% year on year to $475.4 million. Its ...

Direct Marketing MiX Inc. ( ($JP:7354) ) has shared an announcement. Direct Marketing MiX Inc. reported a significant improvement in its financial ...

The real marketing advantage Green's conclusion is simple but compelling: “The future of marketing isn’t AI-powered. It’s creativity-powered, marketing-enabled, and AI-scaled.” And for brands that can ...

Explore how behavior graphs are revolutionizing marketing by providing real-time insights into consumer actions, reshaping strategies, and enhancing personalization. Discover the importance of ...

Key facts about price and the marketing mix Price: amount paid, influenced by costs, quality, brand, and demand. Pricing strategies: skimming, cost-plus, penetration, competitor, promotional.

Although the marketing field has made progress, researchers have paid less attention to what drives managerial use of marketing and financial metrics and whether metric use is associated with ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Explore the role of content knowledge graphs in enhancing your marketing strategy and improving information retrieval with structured data.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.