Likes, impressions, followers and circulation do play a role in measuring success, but viewing such metrics in isolation ...

The Coca-Cola Company KO leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth ...

According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".