New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

In the Philippines in the early 1990s, a Pepsi promotional campaign was initially a huge success - before turning deadly.

For many years South Africa has been a dependable and beloved supplier of citrus to India. To strengthen this relationship, a ...

Customer communications platform Sinch helps boost engagement and conversions at Courir across multiple social media and ...

Kraft Heinz's capital allocation framework has set itself apart in the packaged food industry. Learn more about KHC stock, ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Under Armour’s first quarter results reflected ongoing efforts to reposition the brand through tighter control of promotional ...

L.A. musicophiles Dummy discuss their dizzying new remix album, Bubbelibrium Dlc, featuring reinterpretations of Dummy tracks ...

We focus today on the continued reinforcing of Heathrow’s price promise on spirits via its duty-free partner Avolta-owned World Duty Free.

Julio Cesar Chavez Jr., son of a boxing legend, will face Jake Paul, a YouTuber-turned-boxer, in a 10-round fight Saturday at ...