New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

To stay competitive and satisfy the needs and wants of consumers, companies typically employ all four components of the marketing mix. These components include products, pricing, place and promotion.

In the Philippines in the early 1990s, a Pepsi promotional campaign was initially a huge success - before turning deadly.

A $6 million Maui emergency marketing campaign is finally underway some four months after Gov. Josh Green released the funds ...

For many years South Africa has been a dependable and beloved supplier of citrus to India. To strengthen this relationship, a ...

“The music was embedded as a core narrative element from the first moment in development,” Greenhalgh told B&T. “Not only did we write specific songs into the scripts, our producers were also ...

Customer communications platform Sinch helps boost engagement and conversions at Courir across multiple social media and ...

ISC Class 12th Commerce Syllabus 2025-26: Get here detailed ISC Board Class 12 Commerce Syllabus chapter-wise, marking scheme, weightage, paper pattern and Download PDF.

Through immersing himself in the evolving world of music tech, Luis Acevedo (aka Style) found a growing interest in the ...

Kraft Heinz's capital allocation framework has set itself apart in the packaged food industry. Learn more about KHC stock, ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...