The portfolio value statement brings light to all of the marketing activity you have in place and helps identify needs for additional marketing efforts to specific customer segments. For example, it ...

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what ...

A product portfolio is the product's mix of market segments. Marketing managers attempt to make a product appeal to specific groups of people, called segments. Examples of segments may be college ...

and TOMS one-for-one model have demonstrated how integrating purpose can transform marketing from mere selling to real societal contribution. The course is designed for art directors, copywriters and ...

Ms. Kelly, the former CEO of The Barbarian Group, will be the company’s first senior VP to oversee marketing for its North American whiskey portfolio, which includes Bulleit, a brand whose sales ...