This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Marketing is the process whereby organizations anticipate and adapt to environmental change. Accordingly, successful management of the marketing process requires an appreciation for and understanding ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Even today, applying marketing thinking to the clinical trials process is the exception rather than the rule. However, by asking these questions for every protocol, sponsors can better assess the ...

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

Here is what to do to help remedy this: • Audit Regularly: Make data audits a routine part of your marketing process to identify and resolve outdated or incomplete contact information.

The objective guides the creation process, whether increasing brand awareness ... ads capture attention and drive engagement and conversions, leading to successful marketing outcomes. For those ...

If you hire an approved freelance vendor currently under a Master Agreement, you will complete a Service Order form for each job and upload to the Marketing and Approval System. If you have any ...