The Coca-Cola Company is reportedly reviewing its $4 billion US media account, and has shortlisted incumbent WPP and Publicis Groupe. According to media reports, the account has been with WPP ...

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up when the account was awarded to WPP’s bespoke Coke agency Open X ...

In an update on its AI strategy presented by chairman and CEO Publicis Groupe, Arthur Sadoun says Lotame’s proprietary identity solution delivers consistent and relevant addressable audiences ...

WPP is defending its Coca-Cola media business in North America against another major holding company—Publicis. It is understood that the holding company still retains the business in other markets.

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, the independent identity solution, in an update on its AI strategy presented by Arthur Sadoun. Advertisment ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, an independent identity solution. “Lotame is home to one of the largest end-to-end data marketplaces in the ...

Publicis Groupe is to buy Lotame, a US-based data and identity firm, to expand the capabilities of its existing data arm, Epsilon, and improve its use of artificial intelligence on its CoreAI platform ...

Publicis Groupe is set to acquire global identity and data solutions company Lotame in an update on its AI strategy presented by Publicis Groupe's CEO Arthur Sadoun. The acquisition aims to expand ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...