After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, Mattel is returning to ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

As of this morning, thanks to the folks at Mattel, King James can add ... patch as well as a green and gold crown logo from his foundation. LeBron's Barbie Signature Kenbassador doll will be ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel has revealed a LeBron James Kenbassador doll that's a part of its Barbie Signature range, available to buy from April ...