Burger King revealed ... sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

Let the fast food burger wars begin. Burger King is taking direct aim at its longtime rival McDonald’s with its latest burger creation. The fast food restaurant recently revealed their Double ...

An curved arrow pointing right. McDonald’s reacted to Burger King's Halloween prank, where it dressed up one of its NYC restaurants as the "ghost of McDonald’s." Follow BI Video: On Twitter ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...