To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

"We know the iconic jingle can't fix everyday problems, but we hope a sweet taste of the past, and a roll of Mentos, will help make them a little better." Mentos is a beloved brand in more than ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can ...

"We know the iconic jingle can't fix everyday problems, but we hope a sweet taste of the past, and a roll of Mentos, will help make them a little better." Mentos relaunched the jingle on April 1 ...