In 1896, they introduced the Michelob brand as a “draught beer for connoisseurs.” Michelob Ultra was introduced much later, in 2002, as a low-carb, low-calorie beer to cater to consumers ...

The advertisement begins with the familiar strains of “The Star-Spangled Banner,” played on an electric guitar, as a glass bottle of Michelob Ultra – dripping in condensation on the outside ...