Design studio JJJJound has teamed up with Korean artist Gyuhan Lee for its latest project that uses cardboard packaging to ...

Kashi’s cereal boxes employ ... simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums as minimalist packaging.

The researchers examined a recent trend toward minimalist packaging—including when and how package design can influence consumer perceptions about products on grocery-store shelves.