The new look for Mountain Dew is more about an “evolution and nurturing that we wanted to give to this beloved franchise,” said JP Bittencourt, vice president of marketing at Mountain Dew.

Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Vail Mountain adds rainbow logo to pride lift Next time you're up near Eagle's Nest on Vail Mountain, you'll likely notice some small, but culturally significant changes to a few signs around the ...