MrBeast, the world's most subscribed YouTuber, believes the key to viral success lies in the 'purple cow effect' – creating ...

MrBeast and the FaZe Clan crew made a secret Twitch account and set up a $10,000 reward for the first person to find it.

MrBeast, who has previously been under fire for using inappropriate language online, shared a racist post on X, only to ...