Beauty is in the eye of the beholder, but as far as modern NASCAR paint schemes are concerned, these designs are a cut above ...

Considered two of the greatest to ever don that number (although Alex Ovechkin would like a word), they both have marketing interests in the digit. A different NASCAR team decided to use this ...

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Jackson is contesting a more generic version of the number, not the iconic No. 8 associated with Earnhardt Jr.'s NASCAR career. Trademark attorney Josh Gerben believes coexistence with distinct ...

The 26-time Cup race winner acquired the rights to the DEI-style number and font late last year, allowing the team to sport it for the 2025 NASCAR Xfinity Series season. Lamar Jackson, meanwhile ...

Jackson contends that this number font is too similar to the one he uses as quarterback for the Baltimore Ravens and is associated with his Era 8 apparel brand. Jackson argues in the filing that ...

It’s almost that time of year again, where NASCAR gathers to honor its history with a wide array of colorful throwback schemes at Darlington Raceway. This year, NASCAR’s Xfinity and Cup series ...

Ever since 2015, NASCAR has celebrated a "throwback weekend ... That car wasn't actually sponsored by Shell Pennzoil, but older number fonts and wordmarks help sell the '70s look.

In a high-profile move that will draw attention around sports, NASCAR owners Jim France and Lesa France Kennedy ... been preparing for over the last year by taking on an increasing number of direct ...

As the NASCAR Xfinity Series puts on a similar caution-filled show that the Truck Series did last night, Denny Hamlin has a suggestion. Enough is enough, according to the Joe Gibbs Racing driver.