Kobe Bryant left behind basketball memories and moments that people want to hold onto forever. That's why auctions keep ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time ...

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

A one-of-a-kind Caitlin Clark autograph rookie card sold in a Goldin auction for $366,000 on Saturday night. The previous ...

After MiLaysia Fulwiley wore her customized Curry brand C2 Low PE sneakers in South Carolina's Final Four win Friday, Steph Curry wore them in NBA.

New Balance announced a new collab with L.A. lifestyle brand Bricks & Wood. Introduced at All-Star Weekend, new colorways are ...

To quote my favorite basketball trainer, "I'm not gonna lie," I fell in love with the Jordan 4 Retro TEX "Denim Worn Blue" ...

South Carolina again won against Texas. But Longhorns got small win in that their players can wear signature shoe of greatest ...

Michael Jordan’s sports memorabilia remains highly sought after. AFROTECH™ has covered multiple auction sales featuring memorabilia from Jordan’s legendary NBA career. This includes a jersey worn ...

Sports released its annual basketball coaching salary database Thursday. Where does Louisville's Pat Kelsey rank nationally and in the ACC?

AALIYAH CHAVEZ IS always one of the first players on the floor.

Young athletes have been known to blow through their first big paycheck. Former NBA star Charles Barkley almost did, too — until Michael Jordan gave him one life-changing financial tip. In an episode ...