Patrick Mahomes, Travis Kelce and Kansas City Chiefs fans across America won't don any "three-peat" Super Bowl paraphernalia, ...

Kansas City hoped to become the first team ever to win three consecutive Super Bowls, only for Patrick Mahomes and Co to lose ...

Eagles quarterback Jalen Hurts turned heads at Philadelphia’s championship parade with a Jordan Brand hoodie that kicked off ...

The Philadelphia Eagles' win in Super Bowl 59 wasn't just a win over the Kansas City Chiefs. In the eyes of many, it was a ...

The Chiefs have lost the 2025 Super Bowl and failed to secure a third-straight championship. But the shirts, hats and ...

New Era (headwear and apparel brand headquartered in Buffalo) has launched a new campaign that celebrates the lasting legacy ...

Philadelphia Eagles fans flocked to stores and online to buy fresh champions gear in the hours after the Birds destroyed Patrick Mahomes and the Kansas City Chiefs in Super Bowl LIX. Which jerseys ...

Local artist, muralist, and sports merch hero, Dhwani Saraiya, has two special Super Bowl Champions designs featuring Jalen Hurts basking in his MVP win and a Champions hoodie featuring the Lombardy ...

Jaime Glas Odom, founder of Queen of Sparkles, has big plans to expand the brand globally and secure more licensing deals for branded apparel.  Odom, who was honored as Business Report’s 2024 Young ...

Upper Deck Golf is pleased to announce that it will swing into 25 MLB, NFL, and College stadiums nationwide in 2025. The ...

What happens to all that swag? For 11 years, the NFL has been teaming with the nonprofit Good360 to repurpose the losing team’s unsellable apparel from the Super Bowl. Good360 gathers up all the gear ...

The online retailer sells officially licensed apparel for all 32 NFL teams. Fanatics is another well-known retailer in the ...