This story appears in the December 2016 issue of National Geographic magazine. Take “Santa Claus ... attended workshops on makeup and marketing, beard care and Santa ethics.

This story appears in the January 2012 issue of National Geographic magazine. Every summer ... whose identical beards reach down to their chests, have driven more than three million miles together ...

This story appears in the October 2014 issue of National Geographic magazine. The men gather at ... a burly former boxer with a salt-and-pepper beard, leads the men—and one recalcitrant bull ...