Netflix unveils 'Sakamoto Days' weekly episodes, 'My Melody & Kuromi' premiere date, and 'Cyberpunk: Edgerunners 2' at Anime Expo 2025.

Many Wall Street analysts keep boosting their stock price target as the streaming giant's shares have gained around 40 percent so far this year.

Netflix released its biannual viewership report on Thursday ahead of its second-quarter earnings call. The findings represent engagement numbers for the first six months of 2025, which equate to about 99% of what was watched between January and June.

Netflix exceeded Wall Street earnings expectations for the second quarter, driven by the final season of global phenomenon “Squid Game,” but shares dropped 1.8% to $1,897 in after-hours trading as investors expressed disappointment with the company’s conservative revenue guidance for 2025.

The two accounted for 20 percent of all television viewing time in the United States in May — 12.5 percent for YouTube, 7.5 percent for Netflix, according to Nielsen. The next closest streaming competitor is Disney, whose multiple streaming services (Disney+, Hulu, ESPN+) together accounted for 5 percent of TV time in May, Nielsen said.

Netflix added 32 million gross global subscribers in Q2, while Walt Disney's Disney+ and WBD (Max, discovery+) grew around 16 million 15.5 million, respectively, according to Parrot Analytics.

Recently, significant changes have been occurring. As anime becomes more mainstream, the sub vs. dub discussion is also evolving in ways that some longtime fans might not have anticipated. A new Netflix report offers insights into viewing habits that point to a future of greater flexibility and inclusivity in the anime industry.